Start gaining Traction in your business today!

Start gaining Traction in your business today!

About Us

Hello, it’s a pleasure to meet you!

So… who is Traction Financial?

Traction was founded in 2018 following many years working in an international mid-tier accounting practice. We were ready for a new challenge, an opportunity that allowed us to build strong, long-lasting relationships with our clients, to support throughout every aspect of their journey and not just once a year when that pesky tax return needed to be lodged!

We had a drive to do more and to make a greater impact: we wanted to work much closer with small business entrepreneurs and provide them with the support and guidance to succeed; to embrace the ever-growing technology available to support business ownership; and to provide a modern workplace for our superstar team of accountants and bookkeepers to thrive.

So here we are, Traction Financial, we’re excited to be here and cannot wait to partner with you to help your small business, no matter where you are in your journey!

– Julian & Lauren, Co-Founders

What we adhere to

Our Values

1

We are driven

We truly believe that in business, within our industry, in this ever-changing world, you can (and should) never stop learning; We pride ourselves on our drive to be the best accountant, bookkeeper and team player we can be to ensure we are providing the top quality advice and support we are known for.

We are innovative

We are a highly tech-focused accounting practice, where we run 100% of our day-to-day operations on cloud-based solutions – even our telephone system! We use the latest in cloud technology to automate, integrate and streamline our internal processes to work efficiently and effectively in the services we provide.
We are so passionate about the benefits and efficiencies of cloud technology, it constantly flows into our conversations with business owners; listening, considering and recommending tech options to remove those pesky, headache-y tasks no
one likes to do.

2

3

We are caring

We aren’t the accountants that want to know when we will receive your tax information because there is an impending deadline approaching; rather, we are the accountants who want to know what you want to achieve with your business, what happiness means to you, how you plan to meet your goals and what we can do to help and support you along the way. We want to know how that big project you tendered for and won is going, we want to know how the search for a new office is going, how the new recruit is settling in. We care about every step and every aspect of your journey and being there to support and assist, or simply cheer you on along the way!

We are collaborators

Not only do we care, we also collaborate. Caring is step one, but it doesn’t stop there for Traction. We are always available to provide support and advice whenever needed. Where the support required is outside of our area of expertise, we collaborate with hand-picked experts within the required field and work alongside these experts to ensure our clients are always well looked after.

4

5

We are diverse

Here at Traction we like to embrace how unique we all are as individuals. Whether that be the career path taken to get to where we all are today, the life experiences we have faced, the social activities we get the most enjoyment from or simply the number of years around the sun. Everyone has their own individual experiences, strengths and weaknesses; and we believe we can achieve much more for our clients and our industry when we come together as a collective of unique individuals.

values

Our Values

We are driven

We truly believe that in business, within our industry, in this ever-changing world, you can (and should) never stop learning.We pride ourselves on our drive to be the best accountant, bookkeeper and team player we can be to ensure we are providing the top quality advice and support we are known for.

We are innovative

We are a highly tech-focused accounting practice, where we run 100% of our day-to-day operations on cloud-based solutions – even our telephone system! We use the latest in cloud technology to automate, integrate and streamline our internal processes to work efficiently and effectively in the services we provide.
We are so passionate about the benefits and efficiencies of cloud technology, it constantly flows into our conversations with business owners; listening, considering and recommending tech options to remove those pesky, headache-y tasks no
one likes to do.

We are caring

We aren’t the accountants that want to know when we will receive your tax information because there is an impending deadline approaching; rather, we are the accountants who want to know what you want to achieve with your business, what happiness means to you, how you plan to meet your goals and what we can do to help and support you along the way. We want to know how that big project you tendered for and won is going, we want to know how the search for a new office is going, how the new recruit is settling in. We care about every step and every aspect of your journey and being there to support and assist, or simply cheer you on along the way!

We are collaborators

Not only do we care, we also collaborate. Caring is step one, but it doesn’t stop there for Traction. We are always available to provide support and advice whenever needed. Where the support required is outside of our area of expertise, we collaborate with hand-picked experts within the required field and work alongside these experts to ensure our clients are always well looked after.

We are diverse

Here at Traction we like to embrace how unique we all are as individuals. Whether that be the career path taken to get to where we all are today, the life experiences we have faced, the social activities we get the most enjoyment from or simply the number of years around the sun. Everyone has their own individual experiences, strengths and weaknesses; and we believe we can achieve much more for our clients and our industry when we come together as a collective of unique individuals.

WHO WE ARE

Meet Our Leadership Team

Manager - Accounting & Tax

Assistant Client Manager - Bookkeeping & Advisory

Careers

We are building a team of growth-minded finance professionals to work with our brilliant clients.

Check out our current vacancies below.

Julian Eve CA CTA

ceo

Julian, one of Traction’s founding directors and on almost all occasions the life of the party.

With circa 15 years’ experience within the Accounting & Tax industry, Julian brings a wealth of knowledge to Traction and our clients. Julian has a knack for taking the most complex tax or commercial matter, to then translate it in a way that is understandable to all. He takes a lot of pride in the relationships he builds with our clients and will always take the time to have a chat!

Julian has helped many clients in setting up their businesses, ensuring the most optimal business structure from day one, or with revising structures for already established businesses; he has kept many clients accountable to their ambitious goals and life targets; to then assisting our clients with the eventual sale of the business for their maximum return and of course the most beneficial tax outcome on the sale.

When not working on all things tax, Julian loves a good gym workout and a spot of gaming. He also enjoys dabbling in a bit of BBQing and experimenting with smoking meats.

Lauren Bushby CA

COO & CFO

Lauren, also one of Traction’s founding directors, does not even try to compete with Julian being the life of the party.

Lauren started her career as an Accountant straight out of high school, taking on a Cadetship with a top mid-tier accounting firm. 15 years later and the passion for accounting and tax still lives on. Lauren loves to problem solve, there is never an issue too difficult or a headache left unresolved. Her passion for accounting, tax and problem solving has lead her into the world of cloud accounting and solutions, being our go-to for all things business and digital transformation.

Lauren has assisted numerous small to medium sized businesses transform their internal systems and operations by moving away from outdated and manual processes by leveraging the latest in technology. She has assisted business owners and their teams to regain hours and hours of their time to increase productivity and refocus on key (and more enjoyable!) areas of the business.

Lauren prides herself on always knowing all about the current tech offerings and has an uncanny ability to pick up on even the smallest of hints that a business could benefit from a certain tech solution.

Lauren loves all things dogs and animals. She will embarrassingly ask you 101 questions about your dog and will be more than happy (aka. encourage) to see endless photos of your dog. Fair assumption to say her own dog, Louie, is her world.

Jonathan Lock CA

MANAGER

Jonathan is Traction’s resident sports guru, you name a sport he is most likely a fan.

Jonathan started out his career working for ASIC before finding his way in to the Accounting & Tax industry within a top mid-tier accounting firm. With nearly a decade of experience behind him, Jonathan uncovered his passion for helping businesses and individuals navigate through the tax and compliance intricacies involved with running a business or simply preparing a tax return.

Not only is Jonathan a sports fanatic, we also think of him here at Traction as a tax fanatic too (although he may not admit this himself). Jonathan does not shy away from diving deep in to our current tax legislation and ensuring his knowledge and understanding is the best it can be, guaranteeing our clients are always being provided with top quality advice and guidance.

When not catching up on the latest tax legislation, Jonathan enjoys spending time with his family and friends. and travelling all over the world to spectate the major international sporting events. Some of his latest worldwide ventures being the Fifa World Cup in Russia and the Ashes in England.

Jenina Nunag CA

ASSISTANT CLIENT MANAGER

Jenina is an absolute ray of sunshine around the office. One of our company values here at Traction is “We are caring” and Jenina naturally embodies this value in everything that she does and every interaction she has with our team and clients.

Jenina started out her career as a Junior Accountant at a boutique accounting firm whilst completing her university studies. On completion of her studies, she progressed her career working at one of the largest international accounting firms to then taking on the role of Finance Administrator for a Not-For-Profit organisation located in Bunbury. Jenina now finds herself thriving in her role of leading our Bookkeeping & Business Advisory team here at Traction Financial.

Jenina specialises in MYOB and Xero and is always looking for ways to improve efficiency by utilising the endless features within accounting software, together with keeping up to date with apps and solutions available to replace the repetitive nature of bookkeeping tasks and data processing.

Alongside Jenina’s passion for her work and career, she also loves travelling with her family in her caravan and visiting endless locations around our beautiful state. She also loves listening to podcasts in her spare time, sometimes accounting podcasts but most times true crime podcasts (which is a surprise to us too!).